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Exiting the combustible tobacco field? British American Tobacco's strategic shift, continuous promotion of heated products "KENT" and "glo"

British American Tobacco Japan (hereinafter referred to as BATJ) launched the "glo hyper X2" special device for heated cigarettes in Japan on July 21. It is planned to be sold nationwide in Japan from early October, and then be promoted worldwide. Although the exact schedule is not disclosed, 25 countries have already embraced glo with …

Exiting the combustible tobacco field? British American Tobacco's strategic shift, continuous promotion of heated products "KENT" and "glo" Read More »

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